Are you currently active on social media for your business? *

Yes, I post regularly and engage with my audience

I post sometimes, but it’s inconsistent

I barely post or don’t have a business account

Influencers need content to reference, and an active social media presence makes collaborations more effective

Do you have a clear brand story that potential customers can connect with? *

Yes, my brand story is clear, and I share it across my platforms

I have a story, but we don’t share it much

I'm not sure how to communicate my brand story

A strong brand story helps influencers tell your story authentically, making their content more compelling

What experience do you have in Influencer Marketing? *

No Experience

Some knowledge, but require support

I'm an expert

Knowing if you’re new to this or already tried it helps figure out what kind of support you need.

What do you want to achieve with Influencer Marketing? *

Sales & Conversions

Brand Awareness

Increase Your Social Media Following

Build Your Community

Whether it’s more sales, brand buzz, or just getting in front of the right people, your goal shapes the whole strategy.

Do you have an offer that’s easy for an influencer to promote? *

Yes, I have a clear offer that would make sense for influencer marketing

I have an offer, but we’re not sure how to present it through influencers

I don’t have a clear offer yet

Influencers need a clear, compelling offer to drive action from their audience.

What type of Influencer Marketing are you interested in? *

Gifting/Products

Paid

Affiliate

Different types (brand shoutouts, content creation, full-on partnerships) need different approaches, this helps nail the right one for you.

Have you already identified the type of influencers that would align with your business? *

Yes, I know exactly the kind of influencers who would be a great fit

I have some ideas but haven’t reached out or done research

I have no clue where to start

Knowing your ideal influencers ensures your brand is placed in front of the right audience.

Are you willing to invest time and/or budget into influencer marketing? *

Yes, I'm ready to invest and see the value in it

I could invest, but we’re not sure how much is needed

I don’t have the budget or time right now

Influencer marketing requires either financial investment or time to build strong partnerships.

Do you have a system in place to track results from influencer campaigns? *

Yes, I know how to measure ROI and track conversions

I’d like to, but we don’t know how

I haven’t thought about tracking results yet

Measuring performance ensures you’re getting value from influencer collaborations.

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