How Financially Fluent Is Your Business?

Discover your score, spot your blind spots, and unlock your profit potential in 5 minutes.

(30 Questions - Comprehensive Diagnostic)

Section 1: Understanding Your Numbers

(Financial Statements)

Which best describes what your Statement of Profit & Loss (P&L) shows? *

What the business owns and owes

Income earned minus expenses over a period

The value of shareholders’ funds

💡 Insight: The P&L reveals your profitability—but not your cash health.

The Balance Sheet is a snapshot of: *

Revenue and expenses

Your financial position at a single point in time

Cash inflows and outflows

💡 Insight: It shows assets, liabilities, and equity—your business’s financial health picture.

What does the Cash Flow Statement help you understand? *

Your tax obligations

The timing of money moving in and out of your business

How much profit you made

💡 Insight: Many profitable businesses fail simply because of bad timing (poor cash flow)

Why are Profit and Cash different? *

They are the same.

Profit is just a theory; Cash considers the timing of inflows/outflows.

Profit includes bank loans; Cash does not.

💡 Insight: You can make a profit on paper and still go bankrupt if customers pay late.

How often do you review these three statements? *

Monthly or Weekly

Quarterly

Only at year-end (Tax time)

When you look at your financial statements, how do you feel? *

Confident — I use them to make decisions.

Curious — I look, but I’m not 100% sure what they mean.

Overwhelmed — I leave that to my accountant.

Section 2: Cash Flow & Liquidity

(Liquidity & Working Capital)

How many months of operating expenses could you cover with your current cash reserves? *

6+ months

3–6 months

Less than 3 months / Living month-to-month

Do you maintain a rolling cash-flow forecast? *

Yes, I project forward 3–12 months

No, I just check the bank balance.

I have one but rarely update it.

When forecasting cash flow, what is the most common mistake entrepreneurs make? *

Overestimating inflows (Optimism Bias)

Including all costs

Forgetting depreciation

💡 Insight: Optimism kills liquidity. Always test: “What if clients pay 30 days late?

What is your process when a customer pays late? *

I have an automated/standard follow-up system.

I chase them when I remember or need the money.

I wait and hope they pay.

The Working Capital Cycle measures: *

How fast you convert goods/services into cash.

Your annual sales growth.

Your profit per employee.

Which ratio best shows your ability to pay short-term bills? *

Current Ratio

Debt-to-Equity

Gross Margin

Section 3: Profitability & Margins

(Budgeting & Pricing)

Do you create an annual budget and review it against actual performance? *

Yes, consistently.

Occasionally.

No, I go with the flow.

How do you determine your pricing? *

Value-Based (Calculated costs + margin + market value).

Competitor-Based (I copy what others charge).

Gut Feel (What I think they will pay).

Do you know your exact Break-Even Point? *

Yes, I know the exact number of sales needed to cover costs

I have a rough idea.

No.

💡 Insight: Break-even is your no-loss zone. You must know this number to survive.

Section 4: Profitability & Growth

When setting prices, how do you determine the figure? *

I calculate the necessary margin

I copy competitors

I go by "gut feel"

Do you know your latest net profit margin right now? *

Yes

Roughly

How often do you review specific product/service profitability? *

Monthly

Quarterly

Rarely

Section 5: Funding & Structure

Do you know your business's cost of capital? *

Yes

Do you mix personal and business money? *

Never

Occasionally

Often

Are your financials currently "Investor Ready" (clean, audited, compliant)? *

Yes

Needs cleanup

Section 6: Decision-Making & Resilience

How do you handle tax planning? *

Proactively throughout the year

A scramble at year-end

Not sure

Do you have a contingency reserve fund? *

Yes

Partially

Do you have a clear exit plan or succession strategy? *

Yes

Thinking about it

On a scale of 1-10, how confident are you making financial decisions without your accountant present? *

7–10 (High Confidence)

4–6 (Moderate)

1–3 (Low)

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